To launch the Buick Envision, we told the story of a father who tries to lure his son back to sleep with a drive. What starts as hopes for shut eye soon gives way to a joyride.
Humorously, we had to scheme a sleep plan of our own for the last shot—talk about quiet on set.
Leo Burnett Detroit
Steve Chavez: CCO
Steve Glinski, Tim Thomas, Jack Crifasi: CD
Jig-zèd dPa’wo: Copy
Tool: Production
Arcade: Post