To launch the all-new Escalade, we partnered with Regina King to tell our Never Stop Arriving story. In social we teased the launch, snuck our way into the Emmys conversation and created a Cadillac filter for Instagram.
I didn’t get to write her Oscar acceptance, but I did get to pen a little something from the heart for Regina to share with our 'Never Stop Arriving' filter.
Leo Burnett Detroit
Stu O'Neil: GCD
Alyssa Templeton: AD
Jig-zèd dPa’wo: ACD
Nico Poalillo: Filter Futzing & Production