Leading up to the all-new Escalade launch, we created a whole lotta content, partnered with creators @ari_fararooy and @pinot to amplify excitement and teased features. Plus, jumped on trends to stir up the social frenzy. 
We got Charlie Puth's attention
Leo Burnett Detroit
Stu O'Neil: GCD
Alyssa Templeton: AD
Jig-zèd dPa’wo: ACD