Enticing visuals have always been the Pure Michigan approach. So we created something to get everyone listening. 12 Michigan artists reinterpreted field recordings made all over the Great Lake State to create a billboard topping album celebrating the 100th anniversary of Michigan parks.
A few singles were teased. Then we began introducing listeners to the music, the musicians and the travel experiences that inspired the sound.
A double-vinyl album was sent to media and influencers and placed in every room of Detroit’s Shinola Hotel. The word was out and the listeners were in.
Queue the Detroit Movement where festival goers received push notifications to help them wind down.
Weber Shandwick Detroit
Ian Lanivich: ECD
Tony Kause: GCD
Jonathan Candelaria: ACD
Jaime, Perry & Jig-zèd dPa’wo: Copy
Bryan Fenster: Photography
Assemble Sound: Production
MEDC: Production
Blair French & Eddie Logix: Executive Producers