We got some strange media buys for GMC. This one being on the Minority Report side. Quividi makes facial recognition technology that is integrated into out of home boards. We tried to tone down the creep factor with this lighthearted interactive video that served up custom scenes based on age, gender, location and engagement.
Leo Burnett Detroit
Steve Chavez: CCO
Jack Crifasi: CD
Kayla Young: AD
Joe Marriuci & Jig-zèd dPa’wo: Copy
The Work Inc. : Production