The XT6 is an amazing 3-row SUV. The trouble is, no one knew about it. So we relaunched with a new campaign in broadcast and digital when the account came to us. These are a couple of the online videos we made to show off the features that make the XT6 stunningly safe.
Leo Burnett Detroit
Stu O'Neil: GCD
Alyssa Templeton: AD
Jig-zèd dPa'wo: ACD
1080 inc: Production